Coca-Cola has expanded to Diet Coke, Cherry Coke, and Caffeine-free Coca-Cola, to name a few. These are examples of:
A) product modification.
B) brand extension.
C) product bundling.
D) line extension.
E) brand equity.

Question

Quizplus · Accepted Answer

These are examples of line extension, where a company introduces additional items in the same product category under the same brand name, such as new flavors or variations.

Coca-Cola Has Expanded to Diet Coke, Cherry Coke, and Caffeine-Free