A group of managers has been assigned the task of developing a new product. The group is now in the process of assessing several ideas to determine whether they are consistent with the firm's overall objectives and resources. The managers are at the stage of the new-product development process.
A) business analysis
B) product testing
C) idea generation
D) commercialization
E) screening

Question

Quizplus · Accepted Answer

The managers are in the screening stage, where they evaluate ideas to ensure they align with the company's objectives and resources before proceeding further in the development process.

A Group of Managers Has Been Assigned the Task of Developing