Question 1

Coleton has analyzed his purpose and his audience and has considered how he will adapt his message to meet his audience's needs. What should he do next according to the 3-x-3 writing process?

Accepted Answer

After analyzing the purpose and audience, the next step in the 3-x-3 writing process is to collect data and organize it before drafting the message.

Question 2

In the sentence, In 2018 our company was rated one of Canada's top 100 employers by Maclean's magazine, what persuasive strategy is being used?

Accepted Answer

The sentence establishes credibility by highlighting the company's recognition as one of Canada's top 100 employers by a reputable source, Maclean's magazine.

Question 3

Which of the following statements describes and adheres to AIDA strategy?

Accepted Answer

The AIDA strategy involves capturing Attention, building Interest, creating Desire, and prompting Action. Using facts, figures, expert opinions, examples, specific details, and benefits helps to build interest effectively.

Question 4

Leila is writing a persuasive message to her staff and includes the opening sentence Your hard work and dedication are what make this company a success. She is gaining her reader's attention by using what type of opening statement?

Accepted Answer

Leila is using a compliment to gain her reader's attention by acknowledging and appreciating their hard work and dedication.

Question 5

Which of the following statements about persuasion is accurate?

Accepted Answer

Persuasion in the digital world can reach a large audience and influence attitudes on a mass scale through various online platforms and social media.

Question 6

Once you have adapted your message to the audience, which of the following would be the next step?

Accepted Answer

The answer of Once you have adapted your message to...

Question 7

Nicole wants to ask her boss if she can telecommute two days a week, but she's afraid her boss will oppose her request. What should she do first in her written request?

Accepted Answer

Gaining attention is crucial as the first step in a written request, especially in a professional setting. It ensures that the recipient is engaged and ready to consider the proposal.

Question 8

Which of the following does NOT define persuasion?

Accepted Answer

Persuasion does not inherently limit free choice; it aims to influence while allowing the individual to make their own decision.

Question 9

In a letter advertising its recycling services, the Greenfield Recycling Company stresses that customers will feel the satisfaction of knowing that they have helped to preserve the environment. Which of the following persuasive techniques are they relying on?

Accepted Answer

The company is appealing to the reader's emotions by suggesting they will feel good about helping the environment, which is an indirect benefit rather than a direct, tangible benefit.

Question 10

In which of the following ways can you show customers how your product or service solves a problem, achieves a personal or work objective, or makes life easier?

Accepted Answer

Adapting the message to the audience helps tailor the communication to show how the product or service specifically addresses their needs or problems.

Question 11

Orhan is writing a persuasive message to potential customers and opens with this sentence: You can reduce your monthly energy bill by 30 percent or more. He is gaining his reader's attention by using what type of opening statement?

Accepted Answer

The opening statement highlights a benefit to the reader, which is the potential to reduce their energy bill by 30 percent or more.

Question 12

Which of the following is achieved by the statement Did you know you can get home delivery of quality fresh produce every week at a price comparable to your favourite grocery store?

Accepted Answer

The statement gains attention by asking a question that highlights the benefit of home delivery of fresh produce at a competitive price, which is appealing to the reader.

Question 13

Effective persuaders may choose from different organizational strategies to get the results they want. Which of the following statements about organizational patterns is accurate?

Accepted Answer

When expecting resistance or needing to educate the receiver, the indirect organizational pattern is effective as it allows the writer to build a case and address potential objections before presenting the main request or idea.

Question 14

Which of the following statements best describes a step to build interest in persuasive messages?

Accepted Answer

After capturing attention, it is crucial to maintain that attention and provide convincing arguments to show that the request is reasonable, which helps in building interest in persuasive messages.

Question 15

Persuasion in the twenty-first century is different from persuasion in previous historic periods in distinct ways. Which of the following is NOT one of the striking developments that have occurred in the past three decades?

Accepted Answer

Persuasive techniques have become more subtle and sophisticated, not less, due to advancements in technology and understanding of human psychology.

Question 16

Which of the following is an effective persuasion technique?

Accepted Answer

Establishing credibility is an effective persuasion technique because it builds trust and makes the audience more likely to be influenced by the message.

Question 17

Which of the following sequences works best for most persuasive messages?

Accepted Answer

The sequence "gain attention, build interest, elicit desire and reduce resistance, motivate action" follows the AIDA model, which is a widely recognized framework for crafting persuasive messages.

Question 18

Jessica is writing a proposal for her board of directors to request that her company implement a wellness program. What is the first thing she should do?

Accepted Answer

Deciding on the purpose of the proposal is the first step as it sets the direction and objectives for the entire document, ensuring that all subsequent steps align with the intended goals.

Question 19

Jason, the CEO of a small company, is writing a persuasive memo to his employees to encourage them to cut operating costs. What should he do to generate co-operation and buy-in?

Accepted Answer

By involving employees in the process and focusing on the benefits, Jason can foster a sense of ownership and collaboration, leading to better cooperation and buy-in.

Question 20

Which of the following statements is NOT accurate about persuasion in today's digital age?

Accepted Answer

Most people are not inherently excellent persuaders and often do not recognize persuasive tactics directed at them, making them susceptible to influence.

Quiz 10: Persuasive and Sales Messages