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The Medical Assistant Study Set 2

Medicine

Quiz 19 :

Medical Practice Marketing and Customer Service

Quiz 19 :

Medical Practice Marketing and Customer Service

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Patient navigators are healthcare providers, so they can offer any type of medical advice and prescribe medication or therapy. The role of the patient navigator is to identify the barriers to healthcare and work with the health insurance system to overcome these obstacles.
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Answer:

D

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Advertising involves creating or changing attitudes, beliefs, and perceptions by influencing people with free forms of written and visual media. Public relations relies more on costly news broadcasts or reports and magazine or newspaper articles to reach the audience.
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Answer:

B

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Which of the following categories evaluates the advantage a healthcare facility would have over its competitors?
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Answer:

A

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Which of the following is one of the most popular and beneficial marketing tools for the provider?
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Which of the following is not typically available through the patient information web portal?
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What is the first step in developing a plan?
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The medical assistant can play a role in practice branding by
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Without __________, many businesses fail.
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When an effort is made to create or change an attitude, belief, or perception through purchased broadcast time or print space, the company is usually
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A specific group of individuals to whom the marketing plan is focused is the ___________ market.
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From the SWOT analysis, which of the following evaluate external economic forces?
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Color choices, __________, and fonts can enhance the look of a professional website.
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Patients expect the staff to treat them with
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Which of the following is the most effective way to increase the number of patients for a healthcare facility?
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The four Ps do not include
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The medical assistant must be careful not to __________ photographs and graphics on a website.
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In order for the search engine to pick up the website, the web designer includes appropriate key words in the website developer code. Key words and code should be updated on a regular basis by medical office management.
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Poorly chosen phrases that suggest poor attitudes give the patient or visitor a(n) __________ view of the facility.
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The employees of the office should be involved in promoting the practice because
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A word or graphic on a page that takes the viewer to another page or another website is called a
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Showing 1 - 20 of 45