When a crisis occurs,corporate communicators should
A)deflect blame to third parties.
B)reserve all comments for their favorite media outlets.
C)get top management involved immediately.
D)go into lockdown mode when asked questions.
E)use only prepared statements and avoid questions from the media.

Question

Quizplus · Accepted Answer

Getting top management involved immediately allows for faster decision-making and a coordinated response to the crisis. It shows that the company is taking the situation seriously and is committed to resolving it. A quick response can also help to mitigate negative consequences and restore trust with stakeholders.

When a Crisis Occurs,corporate Communicators Should