When responding to rumors and countering negative information in a social media environment,a company should NOT
A)engage customers early and often.
B)monitor online conversations.
C)rely on its reputation to protect it.
D)respond appropriately and professionally.

Question

Quizplus · Accepted Answer

Relying solely on reputation to protect a company from negative information is not an effective approach. It is important for the company to engage with customers, monitor online conversations, and respond appropriately and professionally to counter rumors and negative information.

When Responding to Rumors and Countering Negative Information in a Social