________ are a form of product that consists of activities, benefits, or satisfactions offered for sale that are essentially intangible and do not result in the ownership of anything.
Line extensions
Services
Brands
Consumer products
Supplements
Correct Answer:
Verified
Q14: What are two major sources of new-product
Q15: Product is a key element in a
Q16: The third level of a product that
Q17: Product planners consider products and services on
Q18: Product improvements, product modifications, and original products
Q20: New product development starts with _.
idea generation
idea
Q21: During which stage of new-product development will
Q22: _ calls for testing new-product concepts with
Q23: According to your text, which of the
Q24: An attractive idea must be developed into
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