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Marketing

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Quiz 1 (164 Questions + Flashcards)

Marketing: Creating and Capturing Customer Value

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Quiz 2 (163 Questions + Flashcards)

Company and Marketing Strategy: Partnering to Build Customer Relationships

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Quiz 3 (165 Questions + Flashcards)

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Quiz 4 (152 Questions + Flashcards)

Analyzing the Marketing Environment

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Quiz 5 (165 Questions + Flashcards)

Managing Marketing Information to Gain Customer Insights

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Quiz 6 (168 Questions + Flashcards)

Understanding Consumer and Business Buyer Behaviour

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Quiz 7 (170 Questions + Flashcards)

Segmentation, Targeting, and Positioning

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Quiz 8 (199 Questions + Flashcards)

Developing and Managing Products and Services

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Quiz 9 (136 Questions + Flashcards)

Brand Strategy and Management

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Quiz 10 (170 Questions + Flashcards)

Pricing: Understanding and Capturing Customer Value

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Quiz 11 (171 Questions + Flashcards)

Marketing Channels

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Quiz 12 (169 Questions + Flashcards)

Communicating Customer Value: Advertising and Public Relations

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Quiz 13 (169 Questions + Flashcards)

Personal Selling and Sales Promotion

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Quiz 14 (158 Questions + Flashcards)

Direct and Online Marketing

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