Question 1

Most companies research consumer buying decisions in great detail to understand __________.
consumer needs
what, where, how, when, why consumers buy, as well as how much they typically pay
consumer wants
consumer characteristics
consumer attitudes

Accepted Answer

what, where, how, when, why consumers buy, as well as how much they typically pay

Question 2

Which of the following do marketers consider as a major Canadian subculture?
Hispanic Canadians
Carib-African Canadians
geographically grouped consumers
Irish Canadians
Inuit

Accepted Answer

geographically grouped consumers

Question 3

________ are society's relatively permanent and ordered divisions whose members share similar values, interests, and behaviours.
Social classes
Cultures
Reference groups
Attitudes
Lifestyles

Accepted Answer

Social classes

Question 4

The third largest visible minority identified themselves as ________ in the 2006 Canada census.
Asian
Hispanic
Black
Gen Xers
East Indian

Accepted Answer

The answer of The third largest visible minority identified themselves...

Question 5

Increasingly this group of consumers are making their voices heard in the political arena and the marketplace.
Aboriginal Canadians
African Canadians
French Canadians
mature Canadians
youth

Accepted Answer

The answer of Increasingly this group of consumers are making...

Question 6

The consumer market is made up of which of the following?
individuals who acquire goods or services for personal consumption
households that purchase goods or services for personal consumption
businesses that purchase goods and services
A and B
all of the above

Accepted Answer

The answer of The consumer market is made up of...

Question 7

Each culture contains smaller ________, or groups of people with shared value systems based on common life experiences and situations.
alternative evaluations
cognitive dissonances
subcultures
social classes
occupations

Accepted Answer

The answer of Each culture contains smaller ________, or groups...

Question 8

According to the authors, which of the following statements is true regarding social class in Canada?
Social class is more important in Canada than other countries such as the United States.
Lines between social classes in the United States are fixed and rigid.
Most Canadians see themselves as middle class.
Manners and etiquette determine social class.
People are relegated to a permanent class layer in Canada based on their birth right.

Accepted Answer

The answer of According to the authors, which of the...

Question 9

Family is one of the ________ factors that influence consumer behaviour.
cultural
social
personal
psychological
business

Accepted Answer

The answer of Family is one of the ________ factors...

Question 10

Which of the following is an example of a major force affecting consumer behaviour?
cultural
geographical
philosophical
channels
physiological

Accepted Answer

The answer of Which of the following is an example...

Question 11

To understand how marketing affects buyer behaviour, marketers must first understand the __________ of customers.
what
when
why
how
where

Accepted Answer

The answer of To understand how marketing affects buyer behaviour,...

Question 12

________ is never simple, yet understanding it is the essential task of marketing management.
Brand personality
Consumption pioneering
Early adoption
Consumer buying behaviour
Understanding the difference between primary and secondary data

Accepted Answer

The answer of ________ is never simple, yet understanding it...

Question 13

Which of the following is true of mature consumers?
Compared to younger consumers, mature consumers are more willing to switch brands.
They are an ideal market for "do-it-for-me" services.
High-tech home entertainment products do not appeal to them.
They place more importance on brand names and are more brand loyal than members of other age groups.
They are less willing to shop around.

Accepted Answer

The answer of Which of the following is true of...

Question 14

________ are groups to which an individual wishes to belong, as when a teenage hockey player hopes to play someday for the Canadian Olympic Hockey team.
Membership groups
Aspirational groups
Leading adopter groups
Leisure groups
Social class groups

Accepted Answer

The answer of ________ are groups to which an individual...

Question 15

According to Statistics Canada, by the year 2017 roughly ________ of the population will be a member of a visible minority.
10%
20%
30%
40%
50%

Accepted Answer

The answer of According to Statistics Canada, by the year...

Question 16

The study of consumer behaviour begins and ends with ________.
culture
the individual
beliefs
lifestyles
social classes

Accepted Answer

The answer of The study of consumer behaviour begins and...

Question 17

People with a(n) ________ background are still the largest group among visible minorities in Canada.
Hispanic
African
Aboriginal
Asian
Northern European

Accepted Answer

The answer of People with a(n) ________ background are still...

Question 18

It is most accurate to say that marketers are always trying to spot ________ in order to discover new products that might be wanted.
lifestyles
cultural shifts
groups
dissonance
attitudes

Accepted Answer

The answer of It is most accurate to say that...

Question 19

________ is(are) the most basic cause(s) of a person's wants and behaviour.
Culture
Brand personality
Cognitive dissonance
Social factors
Selective perception

Accepted Answer

The answer of ________ is(are) the most basic cause(s) of...

Question 20

What is one way that social class is measured?
job satisfaction
accent
income
number of children in the family
postal code

Accepted Answer

The answer of What is one way that social class...

Quiz 6: Understanding Consumer and Business Buyer Behaviour

Most companies research consumer buying decisions in great detail to understand __________. consumer needs what, where, how, when, why consumers buy, as well as how much they typically pay consumer wants consumer characteristics consumer attitudes

Which of the following do marketers consider as a major Canadian subculture? Hispanic Canadians Carib-African Canadians geographically grouped consumers Irish Canadians Inuit

________ are society's relatively permanent and ordered divisions whose members share similar values, interests, and behaviours. Social classes Cultures Reference groups Attitudes Lifestyles

The third largest visible minority identified themselves as ________ in the 2006 Canada census. Asian Hispanic Black Gen Xers East Indian

Increasingly this group of consumers are making their voices heard in the political arena and the marketplace. Aboriginal Canadians African Canadians French Canadians mature Canadians youth

The consumer market is made up of which of the following? individuals who acquire goods or services for personal consumption households that purchase goods or services for personal consumption businesses that purchase goods and services A and B all of the above

Each culture contains smaller ________, or groups of people with shared value systems based on common life experiences and situations. alternative evaluations cognitive dissonances subcultures social classes occupations

Family is one of the ________ factors that influence consumer behaviour. cultural social personal psychological business

Which of the following is an example of a major force affecting consumer behaviour? cultural geographical philosophical channels physiological

To understand how marketing affects buyer behaviour, marketers must first understand the __________ of customers. what when why how where

________ is never simple, yet understanding it is the essential task of marketing management. Brand personality Consumption pioneering Early adoption Consumer buying behaviour Understanding the difference between primary and secondary data

________ are groups to which an individual wishes to belong, as when a teenage hockey player hopes to play someday for the Canadian Olympic Hockey team. Membership groups Aspirational groups Leading adopter groups Leisure groups Social class groups

According to Statistics Canada, by the year 2017 roughly ________ of the population will be a member of a visible minority. 10% 20% 30% 40% 50%

The study of consumer behaviour begins and ends with ________. culture the individual beliefs lifestyles social classes

People with a(n) ________ background are still the largest group among visible minorities in Canada. Hispanic African Aboriginal Asian Northern European

It is most accurate to say that marketers are always trying to spot ________ in order to discover new products that might be wanted. lifestyles cultural shifts groups dissonance attitudes

________ is(are) the most basic cause(s) of a person's wants and behaviour. Culture Brand personality Cognitive dissonance Social factors Selective perception

What is one way that social class is measured? job satisfaction accent income number of children in the family postal code