Question 1

________ are consumer products that the consumer either does not know about or knows about but does not normally think about buying.These products require a lot of advertising, personal selling, and other marketing efforts.
Specialty products
Line extensions
Unsought products
Shopping products
Convenience products

Accepted Answer

Unsought products

Question 2

A ________ is defined as anything that can be offered to a market for attention, acquisition, use, or consumption that might satisfy a want or need.
private brand
service variability
service
product
service encounter

Accepted Answer

product

Question 3

________ are industrial products that aid in the buyer's production or operations, including installations and accessory equipment.
Materials
Parts
Capital items
Specialty items
Supplies

Accepted Answer

Capital items

Question 4

________ are consumer products and services with unique characteristics or brand identification for which a significant group of buyers is willing to make a special purchase effort.
Shopping products
Unsought products
Specialty products
Industrial products
Line extensions

Accepted Answer

The answer of ________ are consumer products and services with...

Question 5

Most manufactured materials and parts are sold directly to ________.Price and service are the major marketing factors; branding and advertising tend to be less important.
consumers
industrial users
government buyers
co-branders
wholesalers

Accepted Answer

The answer of Most manufactured materials and parts are sold...

Question 6

What are the two ways that a company can obtain new products?
line extension and brand management
internal development and merger
new-product development and acquisition
service development and product extension
market mix modification and research and development

Accepted Answer

The answer of What are the two ways that a...

Question 7

________ are less frequently purchased consumer products and services that customers compare carefully on suitability, quality, price, and style.Consumers spend much time and effort in gathering information and making comparisons about these products.
Shopping products
Convenience products
Unsought products
Industrial products
Line extensions

Accepted Answer

The answer of ________ are less frequently purchased consumer products...

Question 8

Product planners must design the actual product and also find ways to ________ it in order to create the bundle of benefits that will create the most customer value.
promote
package
brand
augment
present

Accepted Answer

The answer of Product planners must design the actual product...

Question 9

________ are products and services bought by final consumers for personal consumption.These include convenience products, shopping products, specialty products, and unsought products.
Services
Consumer products
Line extensions
Industrial products
Straight extensions

Accepted Answer

The answer of ________ are products and services bought by...

Question 10

Products and services fall into two broad classifications based on the types of consumers that use them.Which of the following is one of these broad classes?
industrial products
specialty products
supplies and services
materials and parts
convenience products

Accepted Answer

The answer of Products and services fall into two broad...

Question 11

________ are those products purchased for further processing or for use in conducting a business.
Unsought products
Specialty products
Shopping products
Industrial products
Accessories

Accepted Answer

The answer of ________ are those products purchased for further...

Question 12

To differentiate themselves, many companies go beyond offering products and services; they are also developing and delivering customer ________.
feedback
experiences
brands
product lines
events

Accepted Answer

The answer of To differentiate themselves, many companies go beyond...

Question 13

The creation of a successful new product depends on a company's understanding of its ________ and its ability to deliver ________ to customers.
competitors, distributors, and employees; new styles
customers, brands, products; product images
customers, competitors, and markets; superior value
product, marketing mix, and marketing strategy; functional features
product life cycle, legal responsibilities, and social responsibilities; innovations

Accepted Answer

The answer of The creation of a successful new product...

Question 14

What are two major sources of new-product ideas?
internal sources and external sources
core-member sources and non-core-member sources
government sources and non-government sources
direct competitor sources and indirect competitor sources
distributor sources and non-distributor sources

Accepted Answer

The answer of What are two major sources of new-product...

Question 15

Product is a key element in a company's ________, which may, at one extreme, consist of pure tangible goods or, at the other extreme, pure services.
market offering
brand equity
brand extension
co-branding
core customer value

Accepted Answer

The answer of Product is a key element in a...

Question 16

The third level of a product that product planners consider is a(n) ________ around the core benefit and actual product that offers additional consumer services and benefits.
augmented product
brand equity
brand extension
industrial product
image

Accepted Answer

The answer of The third level of a product that...

Question 17

Product planners consider products and services on three levels.The most basic level is the ________, which addresses the question, "What is the buyer really buying?"
actual product
augmented product
core customer value
co-branding
exchange

Accepted Answer

The answer of Product planners consider products and services on...

Question 18

Product improvements, product modifications, and original products can all be classified as ________.
pioneer products
new products
product concepts
product ideas
test products

Accepted Answer

The answer of Product improvements, product modifications, and original products...

Question 19

________ are a form of product that consists of activities, benefits, or satisfactions offered for sale that are essentially intangible and do not result in the ownership of anything.
Line extensions
Services
Brands
Consumer products
Supplements

Accepted Answer

The answer of ________ are a form of product that...

Question 20

New product development starts with ________.
idea generation
idea screening
concept development
concept testing
test marketing

Accepted Answer

The answer of New product development starts with ________.
idea generation
idea...

Quiz 8: Developing and Managing Products and Services

A ________ is defined as anything that can be offered to a market for attention, acquisition, use, or consumption that might satisfy a want or need. private brand service variability service product service encounter

________ are industrial products that aid in the buyer's production or operations, including installations and accessory equipment. Materials Parts Capital items Specialty items Supplies

________ are consumer products and services with unique characteristics or brand identification for which a significant group of buyers is willing to make a special purchase effort. Shopping products Unsought products Specialty products Industrial products Line extensions

Most manufactured materials and parts are sold directly to ________.Price and service are the major marketing factors; branding and advertising tend to be less important. consumers industrial users government buyers co-branders wholesalers

What are the two ways that a company can obtain new products? line extension and brand management internal development and merger new-product development and acquisition service development and product extension market mix modification and research and development

Product planners must design the actual product and also find ways to ________ it in order to create the bundle of benefits that will create the most customer value. promote package brand augment present

________ are products and services bought by final consumers for personal consumption.These include convenience products, shopping products, specialty products, and unsought products. Services Consumer products Line extensions Industrial products Straight extensions

Products and services fall into two broad classifications based on the types of consumers that use them.Which of the following is one of these broad classes? industrial products specialty products supplies and services materials and parts convenience products

________ are those products purchased for further processing or for use in conducting a business. Unsought products Specialty products Shopping products Industrial products Accessories

To differentiate themselves, many companies go beyond offering products and services; they are also developing and delivering customer ________. feedback experiences brands product lines events

What are two major sources of new-product ideas? internal sources and external sources core-member sources and non-core-member sources government sources and non-government sources direct competitor sources and indirect competitor sources distributor sources and non-distributor sources

Product is a key element in a company's ________, which may, at one extreme, consist of pure tangible goods or, at the other extreme, pure services. market offering brand equity brand extension co-branding core customer value

The third level of a product that product planners consider is a(n) ________ around the core benefit and actual product that offers additional consumer services and benefits. augmented product brand equity brand extension industrial product image

Product planners consider products and services on three levels.The most basic level is the ________, which addresses the question, "What is the buyer really buying?" actual product augmented product core customer value co-branding exchange

Product improvements, product modifications, and original products can all be classified as ________. pioneer products new products product concepts product ideas test products

________ are a form of product that consists of activities, benefits, or satisfactions offered for sale that are essentially intangible and do not result in the ownership of anything. Line extensions Services Brands Consumer products Supplements

New product development starts with ________. idea generation idea screening concept development concept testing test marketing