Marketing

Business

Quiz 11 :
Marketing Channels

Quiz 11 :
Marketing Channels

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________ the manufacturer or service provider is the set of firms that supply the raw materials, components, parts, information, finances, and expertise needed to create a product or service. Downstream from Upstream from Separated from Congruous to Parallel with
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Upstream from

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When suppliers, distributors, and customers partner with each other to improve the performance of the entire system, they are participating in a ________. value delivery network channel of distribution supply chain demand chain supply and demand chain
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value delivery network

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Most producers today sell their goods to ________. final users final users and marketing members intermediaries the government at various levels competitors
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intermediaries

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A company's channel decisions directly affect every ________. channel member marketing decision customer's choices employee in the channel competitor's actions
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Distribution channel decisions often involve ________ with other firms, particularly those that involve contracts or relationships with channel partners. short-term commitments long-term commitments major problems financial losses disagreements
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From the economic system's point of view, the role of marketing intermediaries is to transform the assortment of products made by producers into the assortment of products wanted by ________. channel members distributors consumers manufacturers marketers
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Producers benefit from using intermediaries because they ________. offer greater efficiency in making goods available to target markets bring a fresh point of view to strategy development eliminate risk are generally backlogged with orders refuse to store products for longer than a few days
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Intermediaries play an important role in matching ________. dealer with customer supply and demand strategy and product manufacturer to product information and promotion
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Channel members add value by bridging the major gaps of ________ that separate goods and services from those who would use them. time, place, and form place, possession, and form time, place, and possession place, time, and need place, need, and distribution
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In marketing terms, we say that the number of intermediary levels indicates the ________ of a channel. depth complexity involvement length width
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To a producer of goods, a greater number of channel levels means ________ and greater channel complexity. less distance between producer and end consumer less control more potential ideas higher taxes fewer channel members
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All of the institutions in a channel are connected by flows, including physical flow, flow of ownership, payment flow, information flow, and ________ flow. promotion acquisition customer return product by-product
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A distribution channel is more than a collection of firms connected by various flows; it is a(n) ________ in which people and companies interact to accomplish individual, company, and channel goals. added value chain complex behavioural system corporate marketing system vertical marketing system multichannel system
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Channel conflict can ________ different levels of the same channel or ________ firms at the same level of the channel. overlook; include be between; among contractualize; corporatize overcome; eliminate damage; bring together
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Historically, ________ have lacked the leadership to assign member roles and manage conflict. corporate vertical marketing systems contractual vertical marketing systems conventional distribution channels administered vertical marketing systems conventional vertical marketing systems
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A conventional distribution channel consists of one or more ________ producers, wholesalers, and retailers. product-related independent contract franchised hybrid
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A channel consisting of one or more independent producers, wholesalers, or retailers each seeking to maximize its own profits-even at the expense of profits for the channel as a whole-is a(n) ________. vertical marketing system conventional distribution channel independent channel allocation corporate VMS administered vertical marketing system
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An advantage of a vertical marketing system (VMS) over a conventional distribution channel is that it acts as a ________ system. unified democratic socially responsible customer-driven task-driven
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A corporate VMS has the advantage of controlling the entire distribution chain under ________. a profit-maximizing strategic plan single ownership mass distribution a few intermediaries franchise agreements
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Which of the following are the three major types of vertical marketing systems? corporate, contractual, and chain contractual, corporate, and independent corporate, contractual, and administered administered, independent, and franchised corporate, contractual, and task
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