Product planners consider products and services on three levels.The most basic level is the ________, which addresses the question, "What is the buyer really buying?"
actual product
augmented product
core customer value
co-branding
exchange
Correct Answer:
Verified
Q12: To differentiate themselves, many companies go beyond
Q13: The creation of a successful new product
Q14: What are two major sources of new-product
Q15: Product is a key element in a
Q16: The third level of a product that
Q18: Product improvements, product modifications, and original products
Q19: _ are a form of product that
Q20: New product development starts with _.
idea generation
idea
Q21: During which stage of new-product development will
Q22: _ calls for testing new-product concepts with
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