The third level of a product that product planners consider is a(n) ________ around the core benefit and actual product that offers additional consumer services and benefits.
augmented product
brand equity
brand extension
industrial product
image
Correct Answer:
Verified
Q11: _ are those products purchased for further
Q12: To differentiate themselves, many companies go beyond
Q13: The creation of a successful new product
Q14: What are two major sources of new-product
Q15: Product is a key element in a
Q17: Product planners consider products and services on
Q18: Product improvements, product modifications, and original products
Q19: _ are a form of product that
Q20: New product development starts with _.
idea generation
idea
Q21: During which stage of new-product development will
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