During which stage of new-product development will management most likely estimate minimum and maximum sales to assess the range of risk in launching a new product?
concept testing
marketing strategy development
business analysis
product development
test marketing

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The Answer of During which stage of new-product development will management most likely estimate minimum and maximum sales to assess the range of risk in launching a new product?
concept testing
marketing strategy development
business analysis
product development
test marketing

During Which Stage of New-Product Development Will Management Most Likely