According to your text, which of the following is perhaps the most important external source of new-product ideas?
engineers
customers
competitors
trade magazines, shows, and seminars
distributors and suppliers
Correct Answer:
Verified
Q18: Product improvements, product modifications, and original products
Q19: _ are a form of product that
Q20: New product development starts with _.
idea generation
idea
Q21: During which stage of new-product development will
Q22: _ calls for testing new-product concepts with
Q24: An attractive idea must be developed into
Q25: The purpose of idea generation is to
Q26: According to the authors, the marketing strategy
Q27: A _ is a detailed description, drawing,
Q28: A review of the sales, costs, and
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