Product is a key element in a company's ________, which may, at one extreme, consist of pure tangible goods or, at the other extreme, pure services.
market offering
brand equity
brand extension
co-branding
core customer value
Correct Answer:
Verified
Q10: Products and services fall into two broad
Q11: _ are those products purchased for further
Q12: To differentiate themselves, many companies go beyond
Q13: The creation of a successful new product
Q14: What are two major sources of new-product
Q16: The third level of a product that
Q17: Product planners consider products and services on
Q18: Product improvements, product modifications, and original products
Q19: _ are a form of product that
Q20: New product development starts with _.
idea generation
idea
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