When Bernard, a marketer, says that a segment has sufficient size, he means _________.
A) The market has an expected return-on-viewing to be worth considering.
B) The market is too large to be worth considering.
C) The market has an expected return-on-investment that is positive.
D) The market has many customers in it.
E) The market has only one customer in it.

Question

Quizplus · Accepted Answer

When a marketer says that a segment has sufficient size, it means that the expected return-on-investment (ROI) is positive. In other words, the segment is large enough to generate enough revenue to justify the marketing spend. A market being too large (Option B) or having only one customer (Option E) are not practical scenarios, and the number of customers in a market (Option D) is not a determining factor for market size. Option A is not a relevant explanation for sufficient size.

When Bernard, a Marketer, Says That a Segment Has Sufficient