Segmenting means _________.
A) Identifying the market into meaningful smaller markets based upon common characteristics.
B) Selecting the markets to attach in the market place.
C) Selecting a corporate position to communicate to potential customers.
D) Identifying and calculating the churn rate in different markets.
E) None of the above.

Question

Quizplus · Accepted Answer

Segmenting means dividing a larger market into smaller subgroups of consumers who have similar needs or characteristics. This allows for more targeted marketing efforts and better customization of products or services to meet the needs of specific customer groups.

Segmenting Means _________