Geographic segmentation is useful but ________
A) A necessary condition in all segmentation schemes.
B) Is an insufficient criteria in and of itself.
C) Creates negative stereotypes to different parts of the country.
D) Is dependent upon the talent of the marketer to discover the quirks of a given geographic area.
E) None of the above.

Question

Quizplus · Accepted Answer

While geographic segmentation can be useful in identifying consumer behavior patterns based on location, it is not sufficient as a sole criteria for segmentation. Other factors such as demographic, psychographic and behavioral segmentation are also important to consider for a comprehensive understanding of the target market.

Geographic Segmentation Is Useful but ________