Target marketing is the process by which __________.
A) The market is divided up into cohesive groups.
B) The company evaluates segments and decides which ones have the most potential for development.
C) The company decides on which words can be used to attack each segment.
D) Groups are evaluated on the basis of high or low churn to see which is the most profitable.
E) None of the above.

Question

Quizplus · Accepted Answer

Target marketing involves evaluating different segments within a market and determining which ones have the most potential for development. Once these segments have been identified, the company can then focus their marketing efforts on these specific groups to maximize their impact and reach their desired audience more effectively. Therefore, option B is the correct answer. Options A, C, and D are not accurate descriptions of the process of target marketing.

Target Marketing Is the Process by Which __________