Demographic segmentation is best described as _______.
A) Using characteristics of human populations to segment the market.
B) Using characteristics of geography to segment the market.
C) Using characteristics of lifestyle to segment the market.
D) Using characteristics of virtual communities to segment the market.
E) All of the above are demographic segmentation.

Question

Quizplus · Accepted Answer

Demographic segmentation involves dividing a larger market into smaller groups based on characteristics such as age, gender, income, education level, and other demographic factors. Therefore, option A is the best answer. Options B, C, and D describe geographic, psychographic, and virtual community segmentation, respectively, which are not part of demographic segmentation. Option E is incorrect as it includes all of the options, including those that are not relevant to demographic segmentation.

Demographic Segmentation Is Best Described as _______