Demographics are used as a segmentation variable in both the consumer and business markets.The variables are different for the two markets but the concept is the same for both markets.

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Demographics can be used as a segmentation variable in both the consumer and business markets. Although the specific variables used for each market may be different, the concept of using demographic characteristics to group customers or companies with similar needs or preferences remains the same.

Demographics Are Used as a Segmentation Variable in Both the Consumer