Age is a commonly used method of segmentation.Age alone, however, may be dangerous _________.
A) Because lumping older or younger customers together in one group may not truly reflect the market.
B) As McDonalds found out with Happy Meals.
C) Because Grand Theft Auto was a huge hit.
D) Because Egg McMuffins are not just for older people.
E) None of the above.

Question

Quizplus · Accepted Answer

Age alone may not accurately reflect the market as grouping customers solely based on their age may not take into account other factors such as behaviour, interests, and lifestyle. This may result in overlooking valuable segments within the market. The examples in choices B, C, and D are unrelated to the potential danger of using age as a sole method of segmentation.

Age Is a Commonly Used Method of Segmentation