The sequential steps to successful segmentation are:
A) Positioning, targeting, and segmenting.
B) Research, fulfillment analysis, churn rate.
C) Segmenting, targeting and positioning.
D) Need identification, qualitative research, and positioning.
E) Consumer analysis, content analysis, and segmenting.

Question

Quizplus · Accepted Answer

The correct sequential steps for successful segmentation are segmenting, targeting and positioning. First, we must divide the market into different groups or segments based on similar needs or characteristics. Second, we must select one or more segments to target based on the attractiveness of the segment and the company's ability to serve it. Finally, we must develop a clear positioning strategy that differentiates our product or service from competitors in the minds of our target customers.

The Sequential Steps to Successful Segmentation Are