Repositioning Refers To

Repositioning refers to:

A) analysing why consumers buy a product, the product benefit, how the product is used, and whether consumers are brand loyal in their purchase behaviour.
B) the visual representations of how products or product groups are positioned within a category to consumers/customers.
C) the revamping of the product and the various elements of the marketing mix.
D) the impression of the product you want to establish in consumers' minds relative to their needs and also in contrast to the competition.