Which of the following is an example of a behaviouristic descriptor?
A)Vanzup markets its "privilege services" to young professionals.
B)Pepsi-Cola is marketed as the energetic cola for those with a youthful attitude to life.
C)PediaSure promotes its high-protein drink as a health drink for growing children.
D)A retail supermarket markets itself as the one-stop shop for household necessities at an affordable price.

Question

Quizplus · Accepted Answer

Behaviouristics looks at why consumers buy a product, the product benefit, how the product is used, and whether consumers are brand loyal in their purchase behaviour.

Which of the Following Is an Example of a Behaviouristic