What kind of target market information would usage rate of cellphones help to gather?
A)geographics
B)behaviouristics
C)ethnographics
D)psychographics

Question

Quizplus · Accepted Answer

Behaviouristics looks at why consumers buy a product, the product benefit, how the product is used, and whether consumers are brand loyal in their purchase behaviour.Usage rate also plays a role in this information.

What Kind of Target Market Information Would Usage Rate of Cellphones