_____ looks at why consumers buy a product, the product benefit, how the product is used, and whether consumers are brand loyal in their purchase behaviour.
A)Ethnographics
B)Demographics
C)Geographics
D)Behaviouristics

Question

Quizplus · Accepted Answer

Behaviouristics looks at why consumers buy a product, the product benefit, how the product is used, and whether consumers are brand loyal in their purchase behaviour.

_____ Looks at Why Consumers Buy a Product, the Product