Which of the following is true of a geographic descriptor?
A)It includes identifying ranges for age, and gender.
B)It includes identifying the income, occupation, and education of the main target market.
C)It involves understanding consumer attitudes to life, their personalities, and general interest.
D)It involves identifying the target market using variables such as region, country, and province.

Question

Quizplus · Accepted Answer

A geographic descriptor of a target market looks at where a target market lives using variables such as country, region, province, city size, and type of location such as urban, suburban, or rural.

Which of the Following Is True of a Geographic Descriptor