Motario markets many of its brands based on age and gender requirements.Motario W is a calcium supplement created for women, while Motario Kids is geared to children between the ages 2 and 12. Motario uses _____ to identify ranges for age, gender, family life cycle, income, occupation, education, ethnic background, and home ownership for its main target market.
A)behaviouristics
B)ethnographics
C)psychographics
D)demographicss

Question

Quizplus · Accepted Answer

One of the easiest factors to determine is the demographic profile of a target market.This includes identifying ranges for age, gender, family life cycle, income, occupation, education, ethnic background, and home ownership for the main target market.

Motario Markets Many of Its Brands Based on Age and Gender