Marketers at Greenwood Automobiles are planning to market the company's newly launched smart car.They review company objectives, identify specific business unit objectives, and identify customer needs and characteristics in the market.They try to identify the segments that exist in the market.Which of the following will help in identifying these segments?
A) Conduct a SWOT analysis.
B) Identify the segment that best meets strategic company objectives.
C) Identify marketing programs and budget requirements needed for this segment.
D) Cluster common consumer/customer variables to create meaningful market segments.
Correct Answer:
Verified
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