Demographic profile of a target market includes identifying:
A) ranges for age, gender, family life cycle, income, occupation, and education.
B) why consumers buy a product, the product benefit, how the product is used, and whether consumers are brand loyal in their purchase behaviour.
C) consumer attitudes to life, their personalities, general interests, opinions, and activities.
D) where a target market lives using variables such as country, region, province, and type of location.
Correct Answer:
Verified
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