Which of the following is an example of a psychographic descriptor?
A) Johnson & Johnson baby oil is marketed for infants.
B) Water, a mildly fragrant perfume, is endorsed by a famous Hollywood actress renowned for her style.
C) Ready to Eat meals are advertised as the quick and healthy solution for working wives and mothers.
D) A bank markets its home loans as a viable option for those who "are fed up with paying the rent."
Correct Answer:
Verified
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