Which of the following is an example of a geographic descriptor?
A)A television company marketing its newly launched range of LCDs as a source of family entertainment.
B)A ladies' handbags manufacturer launches a range of wallets and briefcases for men.
C)A furniture manufacturer promotes its retro-style furniture in British Columbia, and its contemporary furniture in Atlantic Canada.
D)A perfume manufacturer markets its anti- deodorant to "Feel Fresh This Summer."

Question

Quizplus · Accepted Answer

A furniture manufacturer promoting different products in different regions of Canada is an example of a geographic indicator.A geographic descriptor of a target market looks at where a target market lives using variables such as country, region, province, city size, and type of location such as urban, suburban, or rural.Marketers often find that Canadians differ in terms of needs or preferences based on where they live.

Which of the Following Is an Example of a Geographic