A product line is a group of products linked through usage,customer profile,price points,and distribution channels.Within a product line,strategies are developed for ________.
A)One product in the line at a time
B)All the different product lines taken together
C)A single product, but also for all products in the line
D)The top two products in the line and all the rest lumped together in one campaign
E)None of these

Question

Quizplus · Accepted Answer

A product line is group of products linked through usage, customer profile, price points, and distribution channels or needs satisfaction. Within a product line, strategies are developed for a single product, but also for all the products in the line.

A Product Line Is a Group of Products Linked Through