When a company can show that its product's projected lifetime is high under certain operating conditions,it is using _____ as a differentiator.
A)Style
B)Performance Quality
C)Form
D)Durability
E)Conformance Quality

Question

Quizplus · Accepted Answer

Consumer research and purchase patterns affirm that people find durability, the projected lifetime of the product under specific operating conditions, an important discriminating product characteristic and are willing to pay a premium for products that can demonstrate greater durability.

When a Company Can Show That Its Product's Projected Lifetime