When a company creates a product that extends,enhances,and encourages the customer beyond delivering its core,this concept is called _______.
A)Product extension
B)Product deviation
C)Product subordination
D)Product clustering
E)Product enhancement

Question

Quizplus · Accepted Answer

The enhanced product extends the core product to include additional features, designs, and innovation that exceed customer expectations. In this way, companies build on the core product, creating opportunities to strengthen the brand.

When a Company Creates a Product That Extends,enhances,and Encourages the Customer