An example of an "essential benefit" of a plane ticket is _______.
A)Getting the lowest price possible by shopping BOTS
B)Getting a person to buy from a particular airline
C)Getting a person from one place to another
D)Getting a person to think about the food, liquor, and baggage handling of the airline
E)Getting the person to buy based on unessential items in the product offering

Question

Quizplus · Accepted Answer

Why does someone purchase a plane ticket? The answer quite obviously is it to get from one place to another. Simply stated, the essential benefit of purchasing a plane ticket is getting somewhere else; therefore, the essence of the airline product experience is transporting people.

An Example of an "Essential Benefit" of a Plane Ticket