Tangibility refers to __________.
A)The service delivered with the product
B)The ability to create a combination of product and service
C)The physical aspect of a product
D)The value of the product in the market
E)None of these

Question

Quizplus · Accepted Answer

Products, as opposed to services, have a physical aspect referred to as tangibility. Tangible products present opportunities (customers can see, touch, and experience the product) and also some challenges (customers may find the product does not match their personal tastes and preferences).

Tangibility Refers to __________