Products that consumers purchase that are relatively low cost,purchased frequently,and lacking some amount of interest by the customer are called __________.
A)Shopping goods
B)Convenience goods
C)Specialty goods
D)Unsought goods
E)Consenting goods

Question

Quizplus · Accepted Answer

Frequently purchased, relatively low-cost products for which customers have little interest in seeking new information or considering other options and rely heavily on prior brand experience and purchase behavior are called convenience goods.

Products That Consumers Purchase That Are Relatively Low Cost,purchased Frequently,and