_____ are based on the total audience a media schedule may reach using a duplicated reach estimate.
A)Gross rating points (GRPs)
B)Target rating points (TRPs)
C)Total target rating points (TTRPs)
D)Sweeps periods
E)Coverage frequencies

Question

Quizplus · Accepted Answer

Gross rating points (GRPs) are calculated based on the total audience that a media schedule may reach, using a duplicated reach estimate. GRPs measure the total weight of a media schedule and are expressed as a percentage of the target population. GRPs are calculated by multiplying the reach of a media schedule by the frequency of exposure.

_____ Are Based on the Total Audience a Media Schedule