A measure of potential reach in the broadcast industry that is expressed as a percentage is the TV, or radio, _____.
A)sweeps periods
B)frequency
C)index numbers
D)duplicated reach
E)program rating

Question

Quizplus · Accepted Answer

The measure of potential reach expressed as a percentage in the broadcast industry is the program rating. A program rating is the percentage of TV households (or radio listeners) tuned into a specific program out of all households (or listeners) with access to the broadcast. Therefore, choice E, program rating, is the best answer option.

A Measure of Potential Reach in the Broadcast Industry That