Gross ratings points (GRPs) can be calculated by:
A)multiplying reach times frequency of exposure.
B)dividing reach times frequency by costs.
C)multiplying cost per thousand (CPM) times average frequency.
D)dividing average frequency by costs.
E)adding reach and frequency and dividing by cost per thousand (CPM).

Question

Quizplus · Accepted Answer

GRPs are calculated by multiplying the reach (the percentage of the target audience that is exposed to the advertisement) by the frequency of exposure (the number of times the target audience sees the advertisement). The result is expressed as a percentage of the target audience.

Gross Ratings Points (GRPs) Can Be Calculated By