_____ is a summary measure that combines a program rating and the average number of times a home is reached during this period.
A) Brand development index
B) Program rating
C) Category development index
D) Target ratings points
E) Gross ratings points
Correct Answer:
Verified
Q90: Most viewers of the sitcom, Blonde Dream,
Q91: _ is a figure used by advertisers
Q92: _ of a medium or media vehicle
Q93: _ refers to the number of persons
Q94: _ are based on the total audience
Q96: Gross ratings points (GRPs) can be calculated
Q97: The concept of _ is based on
Q98: Which of the following statements is true
Q99: A measure of potential reach in the
Q100: Which of the following statements is true
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