_____ is a figure used by advertisers that represents the medial number of times the target audience reached by a media schedule is exposed to a media vehicle over a specified period.
A)Effective reach
B)Unduplicated reach
C)Average reach
D)Average frequency
E)Effective frequency

Question

Quizplus · Accepted Answer

Average frequency is the figure used by advertisers that represents the medial number of times the target audience reached by a media schedule is exposed to a media vehicle over a specified period.

_____ Is a Figure Used by Advertisers That Represents the Medial