_____ refers to the number of persons in the primary target audience whom a media buy will reach and the number of times those persons will be reached.
A)Target ratings points
B)Gross ratings points
C)Target frequencies
D)Effective target reach
E)Total market coverage

Question

Quizplus · Accepted Answer

Target ratings points (TRPs) refer to the number of persons in the primary target audience whom a media buy will reach and the number of times those persons will be reached. It is a measure of the potential audience reached by a specific media vehicle or media plan. Gross ratings points (GRPs) refer to the total audience reached by a specific media vehicle or media plan. Target frequencies and effective target reach are related concepts that focus on the actual number of times the target audience is exposed to the advertising message. Total market coverage refers to the percentage of the total market population that is reached by a specific media plan.

_____ Refers to the Number of Persons in the Primary