Most viewers of the sitcom, Blonde Dream, also watch Euphony, a music-based reality show, which is broadcast immediately after Blonde Dream. An ad for Savor chocolates placed during both these shows would most likely result in:
A)unduplicated reach.
B)average coverage.
C)increased sweeps periods.
D)duplicated reach.
E)high cost per thousand.

Question

Quizplus · Accepted Answer

Since both shows have overlapping viewership, an ad during both shows would result in duplicated reach, where the same viewers are reached multiple times.

Most Viewers of the Sitcom, Blonde Dream, Also Watch Euphony