Which of the following is an advantage associated with direct mail advertising?
A)Low selectivity
B)High repetition
C)Low cost per exposure
D)Low level of clutter
E)Opportunities for repeat exposures

Question

Quizplus · Accepted Answer

Direct mail advertising provides opportunities for repeat exposures, as the same piece can be sent multiple times to the same recipient. This can increase the likelihood of the recipient taking action, such as making a purchase or visiting a store. Direct mail also allows for personalization and targeting, which can improve effectiveness. However, it can be costly and may have a low response rate.

Which of the Following Is an Advantage Associated with Direct