Which of the following media is described as having few valid measurement techniques, a flexible message platform, and a direct selling potential?
A)Television
B)Interactive media
C)Radio
D)Direct mail
E)Newspapers

Question

Quizplus · Accepted Answer

Interactive media, such as social media and email marketing, have few valid measurement techniques, a flexible message platform, and a direct selling potential. Unlike television, radio, and newspapers, interactive media allow for direct interaction with consumers, making it easier to sell products or services directly to them. However, the lack of valid measurement techniques can make it difficult to determine the effectiveness of interactive media campaigns.

Which of the Following Media Is Described as Having Few