The major problem with the use of readers per copy figures is:
A)determining pass-along rates.
B)determining the time spent reading a magazine.
C)calculating cost estimates efficiently.
D)determining an efficient way to estimate the effects of sweeps periods.
E)calculating costs per ratings point.

Question

Quizplus · Accepted Answer

The major problem with the use of readers per copy figures is determining pass-along rates, which is the number of people who read a magazine after it has been passed along from the original subscriber. Pass-along rates are difficult to measure accurately and can greatly impact the readership figures for a magazine.

The Major Problem with the Use of Readers Per Copy